Food Delivery App Tomato Prices Look Stable — Until You Zoom In

Apparent Stability Can Be Misleading

According to the report, the average tomato price across delivery apps showed no extreme fluctuations over the observed period, reaching an average of SAR 6.83 per kg, with a cumulative increase of +16.3% by December 18

From a high-level view, this suggests a stable pricing environment.

However, averages often hide what is actually happening beneath the surface.

When You Compare Platforms, Volatility Appears

Once prices are broken down by individual delivery platform, significant volatility becomes clear, as shown in the detailed comparison charts in the report

On December 18, for example:

• Some platforms sold tomatoes at SAR 5.73 per kg

• Others priced the same product at up to SAR 7.97 per kg

• The price gap between platforms exceeded 35% on the same day

This means that while consumers see “stable prices in the platform,” the market is experiencing internal pricing divergence driven by sourcing and procurement decisions.

This Was Not a Promotion

One of the most important findings in the report is that the observed price drop on certain platforms was not the result of a discount or promotional campaign

Instead, it was driven by:

• A change in sourcing strategy

• Access to alternative supply

• Better use of real-time market intelligence

In other words, data-enabled sourcing decisions, not marketing spend, created the price advantage.

What This Means for the Fresh-Produce Market

These findings have important implications across the ecosystem:

For delivery platforms and buyers

• Price competitiveness is increasingly driven by sourcing intelligence

• Promotions are not the only lever for margin optimization

• Better market visibility leads to better procurement outcomes

For farmers and suppliers

• Access to demand and price signals improves timing and channel selection

• Transparent market data supports fairer pricing and planning

For the market as a whole

• Volatility exists even when headline prices appear stable

• Data reduces randomness and improves efficiency across the supply chain

The Role of Nabt Intel

Nabt Intel aggregates and analyzes daily data from the Saudi fresh-produce market, including:

• Platform-level pricing

• Demand fluctuations

• Channel comparisons

• The impact of sourcing decisions on final prices

This tomato pricing report is a practical example of how market intelligence turns hidden patterns into actionable insight, helping operators understand not just what changed, but why it changed.

Key Takeaway

Tomato prices were not as stable as they seemed.
The price drop was not promotional.
And the difference was not accidental.

It was the result of better information and smarter sourcing decisions.

In today’s fresh-produce market, those who understand the data gain a real competitive edge.

👉 To explore more market insights and reports, follow Nabt Intel at Nabt.app