Why We Refreshed Our Brand

As Nabt continues to grow, expand into new cities, and serve more farmers and businesses across Saudi Arabia, it became clear that our visual identity needed to evolve with us.

Our previous branding represented where we started.
Our new branding represents where we are going.

This refresh is not about changing who we are. It is about expressing our mission more clearly and confidently as we build the infrastructure powering Saudi Arabia’s fresh-produce ecosystem.

Rooted in Freshness, Built for Scale

Fresh produce sits at the heart of everything Nabt does.
From farms and fulfillment centers to auctions and data platforms, freshness, reliability, and trust guide every decision.

The new Nabt brand reflects these values through:

• Cleaner, more confident typography

• A refined color palette inspired by soil, crops, and freshness

• Stronger visual structure that mirrors our physical and digital infrastructure

• A modern system designed to scale across products, services, and cities
  

This identity is built to grow with Nabt as we expand nationwide.

A Brand That Reflects the Ecosystem We Are Building

Nabt is no longer a single product or service.
It is an ecosystem.

Our new branding brings clarity across everything we offer:

• Nabt Marketplace

• Nabt Auction

• Nabt Intel

• Nabt Fulfillment Centers
  
  

Each product now lives within one unified visual language, making the Nabt experience clearer and more consistent for farmers, buyers, and partners.

Designed for Farmers and Businesses Alike

At its core, Nabt exists to serve two communities:

• Farmers who grow high-quality local produce

• Businesses that depend on consistent, fresh supply
  
  

The refreshed brand balances warmth and professionalism, reflecting both the human side of farming and the operational precision required to move fresh produce at scale.

It is simple, honest, and practical. Just like the way fresh produce should move.

Aligned With Vision 2030

This new brand also reflects Nabt’s alignment with Saudi Vision 2030.

As the Kingdom invests in food security, digital transformation, and local production, Nabt is building the systems that make those goals achievable. Our updated identity communicates that responsibility clearly, proudly, and confidently.

What Comes Next

You will start seeing the new Nabt brand across:

• Our website and digital platforms

• Warehouses and fulfillment centers

• Packaging, crates, and logistics assets

• Marketing materials and communications
  

While the look has evolved, our mission remains the same:
To empower farmers, support businesses, and build a sustainable fresh-produce infrastructure for Saudi Arabia.

A Fresh Look, the Same Mission

Our new brand marks an important milestone in Nabt’s journey.
It represents growth, clarity, and readiness for what lies ahead.

This is not just a new look.
It is a commitment to the future we are building together.

👉 Discover the new Nabt experience at Nabt.app